Streamlining and simplifying the UBank brand identity.
Branding
Graphic Design
Copywriting
UBank’s slogan is “banking made for you,” which means that all the in-branch collateral, promotional materials, and user-experience needs to feel effortless. The banking industry can seem confusing, overwhelming, and overly technical to the average consumer. Therefore, the goal during this rebrand was to streamline the UBank experience, using language and graphics that the everyday consumer will relate to.
UBank’s Core Values
Common-Sense
Practical, no-nonsense banking.
We’re here for YOU, end of story.
We are committed to common-sense banking , which means that we’re taking a practical, no-nonsense approach to solving your problems. This is the main difference between UBank and bigger banks - we’re here for YOU, end of story.
Consistency
Clear, timely communication.
We fight for YOU, every day.
You’ll always know what to expect when you bank with us. We pride ourselves on clear, consistent communication that leaves nothing up to interpretation. And you’ll always have the phone number of your banker so you can call them anytime.
Efficiency
High-tech, user-friendly products
that make your life easier.
Your time is valuable! We strive to streamline all of our process to save you time and money. We’re here to make your life a little easier. Whether it’s new products or on-time meetings, we want your interactions with UBank to be effortless.
Banking made for you.
UBank is a locally-owned, community-oriented bank that builds strong working relationships with each and every one of their customers. UBank believes that people bank with people, not with a bank. Since the bank’s founding in 1961, their first priority has always been to serve the East Texas community in creative ways - which in this case, means products that have a simple, sophisticated design language.
UBank offers a seamless digital experience via mobile app and social media channels.
UBank Mobile Apps, Card Valet App, & Social Channels
