Where UBank’s history,
21st century tech, and
white-glove service meet.
Concept Design
Branding & Graphic Design
Copywriting
UBank Gold membership is reserved for top-tier clients within the UBank ecosystem. While this brand needed to be professional and polished, most importantly, it needed to be engaging, exciting, and a true testament to the innovation of UBank as an organization.
While many financial institutions are on a journey to make their brands feel newer, cleaner, and more modern, UBank made the strategic choice to keep their brand history and innate humanity at the center of the UBank Gold brand.
In a world of bright screens, smooth surfaces, and airbrushed images, the richness of the UBank Gold brand is a breath of fresh air because it’s rooted in the awe-inspiring imagery and vivid colors found in nature.
UBank’s Roots: Elevated.
The UBank Gold experience elevates, celebrates, and pays tribute to UBank’s long history in East Texas.
This history is steeped in tradition, adventure, and time spent in nature - all of which are key themes throughout the brand. While this brand serves UBank’s top-tier clients across the nation, it’s rooted in the founder’s rural roots and brings out the adventurer in all of us.
Because what’s a bigger adventure: A weekend of hunting or your latest business venture?
With UBank Gold, we’re prepared for both.
Elevated Collateral.
A modular collateral solution that introduces clients to the UBank Gold experience in 3 easy steps.
About
Get Started
Maximize Cash Flow
Other than the initial collateral, everything else is digital.
Boutique banking meets
21st century technology.
The UGold app is the one-stop-shop experience for UBank Gold members.
The UGold app offers all the standard technology found in traditional banking apps, but what makes this app unique is the emphasis on our concierge service (which you won’t find in any other banking app). You can access your personal concierge 24/7, 365.
